July 25, 2024


Art Shines Through

For a Dallas deco landmark, has good luck run out?

There was a time when the Superior Luck Oil Corporation (GLOCO) experienced far more than 50 service stations in and around Dallas. That amount is now down to a single, and even its long run is in doubt. A masterpiece in the streamline moderne fashion, it was created in 1939 and sits on the corner of Lamar and Cadiz, a whitewashed beacon marking the entry into the Cedars from downtown.

The setting up, recognised as GLOCO Station #5, was built by the company’s owner A. E. “Amos” Wilemon, who was encouraged by the varieties of the Centennial Exposition at Truthful Park. Two other stations just like it were constructed (on Ross and Fitzhugh avenues), but Wilemon’s twin brother, Roy, who was also his enterprise spouse, favored a more common (and presumably significantly less pricey) structure. The construction is essentially brick.

The Wilemon’s established GLOCO in 1931, and it was predicated on a full support tactic that despatched 3 attendants out to each and every consumer. According to a 1939 tale in The News, the Wilemons “came to Dallas with the idea of operating a filling station by combining old-fashioned Southern hospitality with present day services techniques.”

The station’s luck ran out in 1973, when it was shuttered through the Arab Oil Embargo. It was landmarked in 1992. Soon thereafter, it was converted into a home. With that transform, the neon signage that graced Its 35-foot, stepped tower (the words and phrases “GOOD” and ” LUCK” separated by a vertical horseshoe) was removed, and the tile that confronted its reduce facades (black on the base, white above) was plastered around, making it a stripped-down Artwork Deco monument. The distinctive arched generate-by means of at the front was also enclosed at that time.

The former Good Luck Oil Company (Gloco) service station on Cadiz and Lamar streets..
The previous Superior Luck Oil Business (Gloco) company station on Cadiz and Lamar streets..

The making is now for sale, and at $3.7 million, the price is steep. According to Matthew Otte, of the Cantera Actual Estate Group, the owner is intrigued in observing it preserved, and would be keen to “adjust his cost,” for a customer dedicated to its potential. That is good to listen to, but the primary internet site might be challenging for a developer with more substantial strategies that may well compromise the creating to resist.

“Thankfully the home is a Metropolis of Dallas landmark, so it is protected from demolition or exterior changes with out the approval of the Landmark Fee,” states David Preziosi, the govt director of Preservation Dallas.

That doesn’t indicate it ought to be kept as a residence. Returning the creating to a public purpose would be welcome — probably as a cafe. That would be a good, not to say blessed, resolution.

GLOCO Advertisement Jan. 25, 1952