July 25, 2024


Art Shines Through

HardClo F/W23 – Love Poem

HardClo F/W23 – Love Poem

#Camapaign – HardClo presents the campaign for its Fall/Winter 2023 collection, titled “Love Poem”. The Greek brand’s new collection is based on Erotokritos, a romantic epic poem composed by Greek poet Vikentios Kornaros in the early 17th century in Crete.

Based on the timeless love story of Erotokritos and Aretousa, HARD presents a clothing line inspired by the Renaissance aesthetics of the novel combined with contemporary graphics and patterns. The collection consists of t-shirts, hoodies, shirts, tote bags and accessories in earthy colours (black, beige, brown and white).

Part of the collection are two shirts featuring illustrated patterns as well as a large blanket printed with graphics inspired by the characteristics of ancient Minoan Art.

Alongside the FW23 collection, HARD has released the second season of HARD Basics, a series of elevated everyday staples including comfortable and stylish t-shirts, hoodies, tank tops and accessories with HARD’s classic logo.

Photographer: Anotnis Agridopoulos
Grooming: Efi Ramone ( Beehive Artists )
Models: Leon Barre ( Ace Models ) , Jan Chokkenkamp  ( D Models )